UAP have started a heavy advertising blitz to position themselves for the upcoming Federal election. Seconds into the add they indicate they are far more serious about this than any of the other minor parties with the statement they will run candidates for every seat in the House of reps, and the senate. Whether or not this turns out to be true only time will tell but if it is then they are at least electable into government in their own right. This puts them well above the other minor parties as a potential vector for change.
They seem to be selling themselves as an alternative to the status quo Trump style, pushing an end to lockdowns, freedom, protection of free speech and an end to the “coalition of Labor and Liberal”. This is a message that will achieve traction with a lot of people but the fundamental question is will they deliver on the promise or produce more of the same if they actually win power?
Would this be more likely to succeed without the baggage of Craig Kelly and Clive Palmer? Is it a cynical ploy to capture the voter drift away from the main parties and direct it back to the liberals? Could this be achieved by a party that would be true to the ideals presented without becoming beholden to a cheque writer like Palmer? I’m not sure but it raises some very interesting questions.